• 2024 Black Ambition Semifinalist

    Our CEO, April Kelly was selected as a semi-finalist for the Black Ambition Pitch Competition founded by Pharrell Williams.

  • Our First Product for Ages 1-3

    We starting older and working our way backwards, starting with toddlers as we continue to develop our infant formula.

  • All in the Family

    Our CEO (April Kelly) and forever honorary Co-Founder (Caleb Kelly) are a husband and wife team. 'Tavi' is the name of their youngest daughter who is the inspiration behind the brand.