Our CEO, April Kelly was selected as a semi-finalist for the Black Ambition Pitch Competition founded by Pharrell Williams.

We starting older and working our way backwards, starting with toddlers as we continue to develop our infant formula.

Our CEO (April Kelly) and forever honorary Co-Founder (Caleb Kelly) are a husband and wife team. 'Tavi' is the name of their youngest daughter who is the inspiration behind the brand.