New look. New name.
Did you know...
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2024 Black Ambition Semifinalist
Our CEO, April Kelly was selected as a semi-finalist for the Black Ambition Pitch Competition founded by Pharrell Williams.
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Our First Product for Ages 1-3
We starting older and working our way backwards, starting with toddlers as we continue to develop our infant formula.
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All in the Family
Our CEO (April Kelly) and forever honorary Co-Founder (Caleb Kelly) are a husband and wife team. 'Tavi' is the name of their youngest daughter who is the inspiration behind the brand.